We believe in building timeless companies and products associated with them in selected industries through creating, investing, managing, advising, innovating and hard work.
20% Effort
We apply the Pareto rule in each of our businesses, guiding that 80% of the effects come from 20% of the causes. We also apply this rule in our company. Ethereal Capital focuses on 20% of actions or overcoming challenges.

For us, words like “This is not working”, “This is a problem” or “This is too hard” are replaced by “Soon it will” and we accept the challenge.

80% Result
Words you won’t hear from us

  • “This does not work”
  • “This is a problem, it’s too hard”

We replaced these words with

  • “Soon it will be solved and functional”
  • “This is a challenge, this will be interesting”

We apply the Pareto rule in each of our businesses, guiding that 80% of the effects come from 20% of the causes. We also apply this rule in our company. Ethereal Capital focuses on 20% of actions or overcoming challenges.

For us, words like “This is not working”, “This is a problem” or “This is too hard” are replaced by “Soon it will” and we accept the challenge.

20% Effort
80% Result
Words you won’t hear from us

  • “This doesn’t”
  • “This is a problem, it’s too hard”

We replaced these words with

  • “Soon it will be solved and functional”
  • “This is a challenge, this will be interesting”